Throwback to Our 2013 Collaboration with Wasserman Media Group: Pioneering Fan Engagement at NFL Europe Events
As we look back on our journey at Uplause, one standout project that truly exemplifies our legacy in fan engagement and innovation is our work in 2013 with Wasserman Media Group for NFL Europe events in London. In an era when interactive fan experiences were just beginning to shape the live event landscape, we were already leading the charge, combining technology, fan engagement, and sheer fun to create unforgettable moments for NFL fans.
The Game-Changing “Field Goal” Experience
During the NFL events across iconic London landmarks like Regent Street, Trafalgar Square, and outside the legendary Wembley Stadium, we introduced our interactive “Field Goal” game. The premise was simple yet captivating: fans had to make noise—no, they had to roar—to drive a virtual field goal attempt and score. The louder the crowd, the closer the ball moved toward the goalpost, culminating in a successful field goal with enough crowd energy. This immersive, noise-activated experience brought fans together, uniting them in their support for American football on British soil, while showcasing the power of collective energy.
For those who want to revisit this experience, we captured the excitement in two YouTube videos:
Ahead of Its Time and Still Relevant Today
This project is a testament to Uplause’s commitment to pioneering unique, interactive fan experiences. Even today, our “Field Goal” game and similar concepts remain relevant, as fans crave authentic, immersive experiences that amplify the energy of live events. Our work in 2013 wasn’t just about technology; it was about transforming passive spectators into active participants—a concept at the core of Uplause’s philosophy.
The importance of NFL’s international presence has only grown since those early days, as highlighted in this article, which underscores the remarkable success of NFL games in London. We’re proud to have been part of that story from the beginning, bringing our fan engagement expertise to help set the standard for international sporting events.
Looking Forward, Inspired by Our Past
As NFL games continue to captivate fans worldwide, we at Uplause remain inspired by these early projects, driving us to explore and develop new ways to elevate fan engagement. Here’s to more roaring crowds, unforgettable moments, and, of course, many more successful “field goals” in the years to come!
Thank you to our partners, Wasserman Media Group, NFL Europe, and, most importantly, the fans who make all the noise.